Overview

PubPerf is an analytics suite designed for digital publishers. It provides real-time monitoring and insights across website performance, ad revenue, header bidding, and content engagement — all from a single dashboard.

Core Capabilities

Speed Analytics

Monitor your website's loading performance with Real User Monitoring (RUM) from actual visitors. Track Core Web Vitals — LCP, INP, and CLS — to understand how Google evaluates your user experience.

Ad Revenue Analytics

Get near real-time visibility into your advertising revenue. Break down earnings by bidder, ad size, country, device, and more. Identify revenue trends and anomalies without waiting for day-long reporting delays.

Prebid Analytics

Track your header bidding performance in real time. Monitor auction win rates, bid latency, bidder competition, and revenue contribution across all your Prebid.js demand partners.

Content Analytics

Understand which content drives traffic and revenue. Analyze performance by author, category, URL, and custom key-value dimensions. Identify top-performing pages and optimize your editorial strategy.

Notifications

Receive alerts when important events occur — performance degradation, revenue anomalies, and more.

How It Works

1. Create an Organization — Set up your workspace and invite team members.
2. Add Projects — Each project represents a website or property you want to monitor.
3. Install the Tracking Script — Add the PubPerf JavaScript snippet to your site.
4. View Your Dashboard — Data starts flowing into your analytics dashboards in real time.

Privacy & Compliance

PubPerf supports the IAB TCF API for GDPR compliance. When a TCF-compliant Consent Management Platform (CMP) is deployed on your site, PubPerf automatically respects user consent signals before collecting any data. See IAB TCF API Support for details.