Ad Revenue Analytics

Ad Revenue Analytics provides near real-time visibility into your advertising performance. Monitor traffic, impressions, viewability, and ad loading speed without waiting for day-long reporting delays from your ad server.

List View Metrics

The overview table shows 24-hour metrics for each domain:

Detail View

Click on any domain to access the full analytics dashboard.

Filters

• Device — All, Mobile, or Desktop.
• Time range — 3h, 24h, 60h, 1 week, 1 month, 90 days, or 1 year.

Summary Cards

The detail view displays summary cards for 24-hour metrics:

• Users — Total unique visitors
• Page Views — Total page views
• PV per Session — Engagement depth
• Total Impressions — Ad impression count
• IMP per Session — Ad density per visit
• IMP per PV — Ad density per page
• Viewability — Percentage of viewable impressions
• GPT Loaded — Time for Google Publisher Tag to load (seconds)
• Auction Start — Time until the ad auction begins (seconds)
• Auction End — Time until the ad auction completes (seconds)
• Time to Render — Time for ads to render on page (milliseconds)

Charts

The detail view includes trend charts for:

• Users — Visitor trends over time (stacked bar)
• Ads Speed — Ad loading performance over time (stacked)
• IMP Per Session — Impression density trends
• IMP Per PV — Page-level ad density trends
• PV Per Session — Engagement depth trends

Use Cases

• Revenue monitoring — Spot revenue drops in near real-time instead of waiting for next-day reports.
• Ad speed optimization — Track GPT load time, auction timing, and render speed to improve ad performance.
• Viewability tracking — Ensure your ad placements meet advertiser viewability requirements.
• Session analysis — Understand the relationship between user engagement and ad performance.