Organizations & Projects

PubPerf uses a two-level hierarchy to organize your data: Organizations contain Projects, and each project represents a website or property you want to monitor.

Organizations

An organization is your top-level workspace. It groups your team members, projects, billing, and settings together.

Creating an Organization

1. Navigate to Setup > Organization from the sidebar.
2. Click New Organization.
3. Enter a name and display name for your organization.
4. Select your preferred currency and environment.
5. Click Create.

Organization Settings

In your organization settings, you can configure:

• Name & Display Name — How your organization appears in the dashboard.
• Currency — The default currency for revenue reporting.
• Environment — Production or staging.
• Branding — Customize your organization's logo, primary and secondary colors, background color, and privacy policy URL.
• Enable Notifications — Turn on metric change alerts for this organization.
• Notification Emails — Email addresses that receive alert notifications.

Your organization also has an Activity tab that shows a log of all changes made to the organization, including who made them and when.

Managing Team Members

Organization owners can invite and manage team members:

• Invite Users — Send email invitations to add new team members.
• Manage Roles — Assign roles to control access levels within the organization.
• Remove Members — Remove users who no longer need access.
• Cancel Invitations — Revoke pending invitations that haven't been accepted.

Projects

A project represents a single website or digital property. Each project has its own set of analytics dashboards and configurations.

Creating a Project

1. Navigate to Projects from the sidebar.
2. Click New Project.
3. Enter a project name and display name.
4. Select a business category.
5. Click Create.

Project Settings

Each project can be configured with:

• Name & Display Name — Identify the project in your dashboard.
• Domain — The website domain this project tracks.
• Business Category — Categorize your website for benchmarking (e.g., news, entertainment, other).

You can enable or disable individual analytics modules per project:

• Enable Performance Monitoring — RUM speed tracking.
• Enable Prebid Analytics — Header bidding monitoring (configure the Prebid JS key — default pbjs or a custom key).
• Enable RT Data — Real-time data collection.
• Context Check — Contextual analysis for content and ads.
• Enable Sync CMS — Sync with your CMS using an App ID and API Key.
• GAM Prefix — Configure Google Ad Manager path prefixes for accurate ad attribution.

The project settings also include an Install tab with instructions for adding the PubPerf tracking script to your site.

Project Features

Once a project is created, you can access its feature dashboards:

• Real User Monitoring — Performance data from actual visitors.
• Web Vitals — Core Web Vitals metrics (LCP, INP, CLS).
• Ad Revenue Analytics — Advertising performance and revenue.
• Prebid Analytics — Header bidding insights.
• Content Analytics — Content engagement by author, category, and URL.

Project Summary

The project overview page shows a high-level summary of key metrics across all enabled features, giving you a quick snapshot of your site's health and performance.