Google is rolling out a major core update during 3rd Dec 2020 to 17th Dec 2020. It is called 'the December 2020 Core Update' by Google team.
This is the third wave of Google's core algorithm update in 2020. The previous two was during Jan 2020 and May 2020.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison)December 3, 2020
We have seen clear Google search impression changes from Google Search Console around 3rd Dec 2020 on several sites we are managing. But the traffic on the other sites stay the same.
The core update has not been mixed with any other feature launches from Google as we know from the sources. It is mainly about recalculating and refreshing, reassessing the page content and ranks.
Google has provided the general guidence about how to improve the page ranks from a website owner's point of view.
Google suggested focusing on the content and user experience instead of wasting too many resources on small tricks.
It is recommended to create content and website user experience following Google’s 'E-A-T' guides: Expertise, Authority, Trustworthiness.
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