Why Pubperf Realtime Prebid Analytics

Most larger publishers using prebid to optimise their yield performance. They have to frequently update their prebid ad stack. Such as adding in a new bidder and demand partner, integrate with a consent management system for GDPR and CCPA regulation compliance.

One day you might see the header bidding revenue suddenly dropped or stopped, you don't know why. By using Pubperf Header Bidding Analytics you can see since when this was started and understand why and what caused the change.

There are tens of header bidding adapters, but a website can't put all the adapters and demand-sides into the header bidding stack. The realtime analytics help you identify good or bad performance bidders.

You can see the trend by each 10-minute at the Pubperf prebid Analytics dashboard. The most important and useful features are:

Real time total impressions from header bidding and the total impressions from your adsense

You can see the gap indicates an issue of the prebid stack and the header bidding stack.

Realtime Winning impressions from each bidder

The overall winning impressions of all bidders and the winning impressions of each bidder help you decide how to prioritise each bidder.

Realtime eCPM of each bidder

The winning eCPM also help you identify the bidders have a higher performance.

For a full comparison of prebid analytics solutions, see our Complete Guide to Prebid Analytics Tools.

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Losing header bidding revenue and not sure why? Pubperf tracks your prebid performance in real time — bidder latency, winning eCPM, timeouts, and more — so you can diagnose revenue drops in minutes instead of days.