Core Web Vitals

Everything about Google's Core Web Vitals metrics — LCP, CLS, INP — and how they affect search rankings and user experience.

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July 3, 2026

Introducing PubPerf MCP: Query Your Analytics with AI

PubPerf MCP lets publishers query Core Web Vitals, Prebid analytics, ad revenue, and content performance by simply asking AI assistants like Claude and ChatGPT.

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February 15, 2026

How Ads Affect Core Web Vitals: A Data-Driven Publisher Guide

Discover exactly how ad tags, header bidding, and ad lazy loading affect your Core Web Vitals scores. Practical, data-backed strategies for publishers to balance ad revenue and page performance.

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June 9, 2020

Google's New UX-related signals and Core Web Vitals

The latest Google core update at May 2020 introduced new user experience related signals and Core Web Vitals. Although Core Web Vitals metrics aren't new except CLS (Cumulative Layout Shift), it draws the attention of most publishers and website owners.

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