
Discover exactly how ad tags, header bidding, and ad lazy loading affect your Core Web Vitals scores. Practical, data-backed strategies for publishers to balance ad revenue and page performance.

The latest Google core update at May 2020 introduced new user experience related signals and Core Web Vitals. Although Core Web Vitals metrics aren't new except CLS (Cumulative Layout Shift), it draws the attention of most publishers and website owners.

Google Lighthouse performance score is very important for SEO. Many publishers have seen SEO performance increase by optimising page speed. But when looking at our own website we can see lots of third-party scripts — what can we do to improve the Google Lighthouse performance score?