Content Analytics

Content Analytics helps you understand the performance of your editorial content. Analyze traffic and engagement by URL, author, category, and custom key-value dimensions to optimize your content strategy.

List View

The overview table shows each domain with a count of Active URLs tracked over the past 24 hours.

Detail View

Click on a domain to access content analytics breakdowns. The detail view provides multiple dimensions for analysis.

Dimensions

Content Analytics supports the following breakdowns:

• By URL — Performance of individual pages. Identify your top-performing URLs and pages losing traffic.
• By Author — Aggregate metrics by content author. Understand which writers produce the highest-performing content.
• By Category — Performance grouped by content category or section. See which sections of your site drive the most engagement.
• By Key-Value (KV) — Custom dimension analysis using the key-value pairs you pass via the JavaScript API. This allows fully custom segmentation.
• Contextual — Contextual analysis of your content performance, useful for understanding content themes and topics.

Filters

• Device — All, Mobile, or Desktop.
• Time range — Select from predefined ranges or set a custom date range.

Setting Up Custom Dimensions

To get the most out of Content Analytics, pass custom key-value data using the JavaScript API:

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'pubperf.data',
  author: 'Jane Smith',
  category: 'Technology',
  keywords: ['AI', 'Machine Learning', 'Tech News'],
});

Once configured, these dimensions appear in the Author, Category, and KV tabs of Content Analytics.

Use Cases

• Editorial optimization — Identify which authors and categories drive the most traffic and revenue.
• Content ROI — Understand which content generates the best return on investment.
• Traffic analysis — Find top-performing and underperforming pages.
• Custom segmentation — Use key-value pairs to analyze content by any dimension meaningful to your business.